Remember what Darren Hardy said at the end, because it’s going to become your Mantra!
Some Will. Some Won’t. So What! Next!
Today, Mr. Hardy discusses a bit about the history of the Network Marketing industry. Remember, he is the publisher of SUCCESS magazine, which is an unbiased champion of all entrepreneurial ventures. Although this day is only about three minutes long, it will give you some very interesting information about the profession – yes, I said profession – that you are considering.
In the latest reported statistics (which are from 2009), network marketing is a $29.6 billion in United States, and a $14 billion industry abroad. Compare this to the entire music industry, which is $10 billion in the U.S. and $40 billion abroad, or the movie industry, which is $9.5billion in the U.S. and $27 billion globally. So this isn’t some “rogue” industry.
Basically, network marketing is referral-based marketing. And referral-based marketing is considered the most effective form of product or service selling, bar none.
In 1992 we were “bombarded” with over 2,000 commercial messages daily. However, that number is up to 30,000 every day now, and important decision makers receive far more. Moreover, we have lost faith in this sort of advertising, so companies using traditional methods are spending three times as much, and receiving less than half the “bang for the buck.”
Assuming that the network marketing company that you are considering (or that you are involved with) is legitimate, you love the product, and all the rest (as I discussed a few days back, and as was detailed in the podcast that I had done back a few years ago and linked to about a week back here), then you should be happy to share its product or service with as many people as you can. Not only do you want to share the product or service, but you also have a vehicle to help people reach financial freedom. But remember – you want to love the product or service first, because you are basically the “front man” for your company with respect to it, so you want to be sure you’re crazy about it and that it’s broadly appealing!